write the book you want to read.

As I was perusing through twitter today, I found this article and found it soooo interesting and funny that I decided to retweet and share it with you!

The author is a write but I think his lecture translate into most self employed businesses. I loved the slide, "write the book you want to read" this really speaks to me as I build my business because I want to capture images that tell a story and that put huge smiles onto my clients faces, but I also want to capture images that I love, and would love them if they were MY own wedding photos. I don't want to give a client images that I'm not satisfied with, I want to achieve not only a satisfaction from my clients but I want to fall in love with the images just as much as my clients have.

I think this also relates to having the right 'fit' and relationship with your clients. As much as the bride ( or groom!) chooses you as their photographer, you have to be comfortable with the relationship as well otherwise, both of you will be uncomfortable and chances are you won't deliver the images the client wants.

"We make art because we like art [so] Write the kind of story you like best."

(ps. this is a little fav from one of my weddings last summer! amazing couple!!)
*jad